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Press Coverage

Press Releases

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Packaging’s Contribution to Reducing Food Waste

Each year, one third of the food the world produces is lost or wasted while one in every seven people go to bed hungry every night.
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Samrat Atta embeds itself into tasteful bonds, born of sharing

Parakh Agro has rolled out a new film for Samrat Atta. The film has been conceptualised by Grey group India.
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PVG's flexo ink lab is inaugurated

The Printing Engineering Department at PVG’s College of Engineering and Technology,
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Fast, highly configured Bobst F&K 10-color flexo under installation

Parakh Agro Indurtries' Plastics and Flexible Packaging Division just outside
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Parakh Agro.s Flexible Packaging Plant

When Prakash Parakh opted out of the joint venture with Cargill
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DuPont Packaging Awards take a global, mission-driven stance

Entries are due February 2 for this year’s DuPont Awards for Packaging Innovation competition,
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This Samrat Atta ad is more than superb!!

We as Indians love food. Our emotions are attached with it.
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Parakh Agro's mega project status proves hard-earned

Claims of MP Chief Minister Shivraj Singh Chouhan to offer "single table clearance"
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Garden TVC

The value of sharing is best taught by example and when it’s a dish made with Samrat Atta, the act becomes all the more special. Watch this mom teach her little one the joy of breaking bread together.

Office TVC

Togetherness is best experienced when breaking bread side by side, on the job. Watch how the mouthwatering taste of Samrat Atta enhanced by the finest wheat grains binds these officials together.

College TVC

College can be intimidating especially when you’re a fresher. It’s a good thing that there are always friends to be made over a hearty Samrat Atta snack. Watch these freshers create their first college memories with rich taste from the finest of wheat grains.

Police TVC

Togetherness is best experienced when breaking bread side by side, on the job. Watch how the mouthwatering taste of Samrat Atta enhanced by the finest wheat grains binds the police force together.

FULL TVC

Differences aren’t so apparent when we break bread together. What’s more? We tend to build beautiful relationships over the simple act of sharing. Samrat Atta’s rich taste from the finest of wheat grains is what makes for these small yet unforgettable moments.

DIRECTOR CUT TVC

Differences aren’t so apparent when we break bread together. What’s more? We tend to build beautiful relationships over the simple act of sharing. Samrat Atta’s rich taste from the finest of wheat grains is what makes for these small yet unforgettable moments.

The Story

The film is themed on how people eating together can help bridge societal divides. It opens in an office canteen. A young man walks in with his lunch, and looks at three colleagues on the next table and tries making conversation with them, only to mispronounce the word ‘pizza’ as pijja’. The trio have a laugh while correcting his pronunciation. The next scene shows three police constables having a meal by the roadside while on duty. As a superior walks past, they get up and salute to him. While getting back to their meal, one of them signals that the officer is in another league. But the man walks back to their surprise, and they get up again to salute. The superior picks up a roti from one of the boxes, and has a bite of the food. He leaves with a smile on his face and signals to the constables to sit and enjoy their meal.

A lady tries to get her son to eat a bite of a roti at a playground. Seeing another kid looking on, she divides the roti into half and signals to the kid to take it. A voice over explains that when we extend a hand to share food, bonds get forged. It introduces itself as a brand that has added flavor to these new bonds over many years. The film returns to the three young men eating pizza in the canteen. One of them asks their colleague eating a roti with a vegetable for a bit. The man gleefully offers his food, but asks them whether his 'hindi medium lunch box' will work for them. They all share a laugh before sharing the table, and the food on it.

Garden Radio
Office Radio
04 July, 2016

The Story

We as Indians love food. Our emotions are attached with it. We love everything which is associated with food especially the home made. Few years back we didn’t have branded atta. But now if you go to any shopping mart you will see people buying branded atta because the companies have raised the standards and quality of atta which we use to make Roti’s. So far we had been hearing about ads of MNC’s in fashion, soft drinks and some of other products only. But now pure Indian products have also started giving tough competition.

If you watch this new Samrat Atta you will simply fall in love. There are many reasons’. It’s not just an ad, its story telling. In one ad you will be able to see multiple stories at same time that too in just few seconds.

Garden Radio
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The value of sharing is best taught by example and when it’s a dish made with Samrat Atta, the act becomes all the more special. Watch this mom teach her little one the joys of breaking bread together. For more such delicious goodness

Office Radio
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Togetherness is best experienced when breaking bread side by side, on the job. Watch how the mouthwatering taste of Samrat Atta enhanced by the finest wheat grains binds these officials together. For more such delicious goodness

04 July, 2016
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04 July, 2016
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